Who roasts your beans?

Who roasts your beans?

• A. We roast our beans in an external facility.
• B. We source roasted beans from multiple suppliers.
• C. We roast our beans in house.
• D. We roast our beans with an external roaster.

Answer: (C)

Roasting your own beans on-site shows direct control over flavor development and freshness. When a shop roasts in house, the roaster is part of the business, allowing customization of roast profiles for specific blends, roasting beans just before service, and delivering consistently fresh coffee. This is why the statement indicating in-house roasting is the strongest answer—it communicates ownership of the roasting process and a focus on freshness. If roasting happens externally or roasted beans are sourced from suppliers, the shop isn’t performing the roast itself, which changes how freshness and flavor control are managed.

Roasting your own beans on-site shows direct control over flavor development and freshness. When a shop roasts in house, the roaster is part of the business, allowing customization of roast profiles for specific blends, roasting beans just before service, and delivering consistently fresh coffee. This is why the statement indicating in-house roasting is the strongest answer—it communicates ownership of the roasting process and a focus on freshness. If roasting happens externally or roasted beans are sourced from suppliers, the shop isn’t performing the roast itself, which changes how freshness and flavor control are managed.